Dozens of clients, large and small, have been impacted by the Planned Innovation® process. They consistently report having gained 15 major benefits that can be grouped into the following three categories:

Fundamental Benefits (Why They Hired Us)	Inherent Benefits (Part of the Process)	Unexpected Benefits (Pleasant Surprises)
Profitable Growth Competitive Advantage New Product Sales Lower Risk Problem Solution	Objectivity Discipline Vision Market-Oriented Culture Team-Building	Creativity Sustainability Job Growth Job Satisfaction Career Advancement

1. Fundamental Benefits That CEOs Are Looking For

2. Inherent Benefits That Result From Applying Planned Innovation

3. Unexpected Benefits That Surprise Many People